Quality backlinks can help you with so many things;

Increasing your search rankings Faster indexing Referral traffic from other websites and more

If you’re not building high-quality backlinks to your website, you are not going to rank in Google search results. It’s as simple as that. You should ALWAYS keep an eye on your website’s backlink profile. Sometimes, you might want to find your competitors’ backlinks as well. It helps you find opportunities to build quality and relevant links to your own website. So how can you keep a track of both your website backlinks as well as your competitors? Here’s where backlink checker tools come into handy. In this post, we’ll cover; Let’s get started without much ado!

10 Best Backlink Checker Tools to Use [Free & Paid]

Here’s a list of 5 of the most powerful backlink checker tools which are used by millions of people around the world. All the following 5 tools are premium tools and most of them also offer free trials. 

Hands down, the Semrush Backlink analytics tool is the most powerful backlink checker tool for analyzing any website’s backlinks. Did you know that Semrush crawls over 17,280,000,000 URLs every single day? It also has a huge backlink database that consists of over 41,263,000,000,000 total backlinks. With the Semrush Backlink analytics tool, you can easily discover new and lost backlinks of any website in the world and find new opportunities to build backlinks. Features of the Semrush Backlink Analytics tool: How to use Semrush backlink checker tool? Here’s a simple tutorial on how to use the Semrush backlink analytics tool. Once you’re on the Semrush Backlink Analytics tool, enter any domain that you want to find backlinks. Click on the Check it button and it will instantly give you an overview of their backlink profile. Here’s how it looks like; As you can see, Semrush backlink Analytics tool will show you an overview of;

Authority score of the domain (which shows you how many quality links a particular domain has, the higher the authority score, the better) Total referring domains (which tells you the total number of referring domains that have at least one link pointing to an analyzed domain) Backlinks (shows you the total number of backlinks leading to an analyzed domain)

You can also visit the individual tabs to find particular backlink data including;

Anchors  Referring domains Referring IPs Indexed pages Competitors of your analyzed domain

If you want to get the backlink data, simply click on the “Backlinks” tab to find a list of all the backlinks your analyzed domain has. Have a look; As you can see, our analyzed domain NeilPatel.com has over 11 million backlinks. You can filter the results by dofollow only, nofollow only, sponsored links, etc. You can also tick the box “New” to find a list of newly discovered backlinks for the analyzed domain. It will show you a list of all the backlinks along with their sources. That’s how you can use Semrush Backlink Analytics tool to easily spy on your competitors’ links along with their backlink sources. How much does it cost? Semrush currently has three pricing packages which are listed below.  You can check out our post on the Semrush pricing plans in detail along with their features. If you want to save more on the Semrush pricing plans, you should go with their annual billing cycle as you get a 16% instant discount. The pricing plans with the annual plans are;

Pro Account for 12 Months: $99.95/mo Guru Account for 12 Months: $191.62/mo Business Account for 12 Months: $374.95/mo

Does it offer a free trial? Yes, Semrush offers free trials to its users.

Grab 30-day free trial of Semrush Pro account (worth $119.95!) Grab 30-day free trial of Semrush Guru account (worth $229.95!)

Further Reading:

Semrush 30 Days Free Trial: Try Pro or Guru Account for Free Now Semrush Coupon Code 2023 Plus Free eBook Best Semrush Alternatives for 2023

You may also be interested in knowing about best link building methods suggested by Semrush team below:

Serpstat currently has backlinks data from over 1.2 billion domains across the world. Serpstat is also one of the top-rated SEO toolkits used by over 530,000 people worldwide. Features list of the Serpstat Backlink Analysis tool: How to use Serpstat backlink checker tool? Here’s a simple tutorial on how to use the Serpstat backlink analysis tool. Once you’re on the Serpstat Backlink Analysis tool, enter any domain to analyze its backlink’s profile. Have you a look; Once you enter any domain, it will instantly show you an overview of their backlinks along with the following data;

Serpstat Domain rank (which is an indicator of domain authority on a scale from 0 to 100) Referring domains (shows you the number of domains, including subdomains of the blog platforms such as Blogspot, WordPress, etc that refer to the analyzed domain) Backlinks (gives you an estimated number of backlinks referring to the analyzed domain) Follow and nofollow links along with the percentage

You can simply click on the Backlinks to find a list of all the backlinks of your analyzed domain. Here’s how it looks like; See that? You can easily discover all the backlinks along with their sources and also you can find the type of links (whether they’re dofollow or nofollow). How much does Serpstat cost? Serpstat offers you the following FOUR pricing packages;

Lite Plan costs you $51.75 monthly (after 25% discount, usually costs you $69 per month, use our exclusive promo code: bloggerspassion_5) Standard Plan costs you $111.75 monthly (after 25% discount, usually costs you $149 per month, use our exclusive promo code: bloggerspassion_5) Advanced Plan costs you $224.25 monthly (after 25% discount, usually costs you $299 per month, use our exclusive promo code: bloggerspassion_5) Enterprise Plan costs you $374.25 monthly (after 25% discount, usually costs you $499 per month, use our exclusive promo code: bloggerspassion_5)

You can read our Serpstat coupon code post to find out how you can use Serpstat’s promo code to get maximum savings on their pricing plans. Does it offer a free trial? Yes, Serpstat offers a 7-day free trial which you can grab from here. More Information:

Serpstat Review: Is it the most affordable SEO Tool? Serpstat Coupon Code: 25% OFF + 7 Days Free Trial

Ahrefs claims to have the second most active web crawler after Google as it currently has over 25.01 trillion backlinks from 170 unique million domains in their databases. Also, Ahrefs crawls over 6.56 billion pages every single day. That’s huge, right? Features list of Ahrefs Backlink Analyzer tool: How to use Ahrefs backlink checker tool? Here’s a simple tutorial on how to use the Ahrefs backlink analyzer tool. Visit the Site Explorer tool from Ahrefs and enter your domain (or your competitors’) to find its backlink profile. Here’s how the BloggersPassion backlink profile looks like; As you can see above, Ahrefs shows you a HUGE backlink data where you can find;

Ahrefs Rank UR (URL Rating) which shows the strength of a page’s link profile on a 100-point scale DR (Domain Rating) which shows the strength of a target website’s total backlink profile  Total number of backlinks Referring domains

You can also find the backlinks in various ways including;

Newly acquired links Recently lost backlinks Broken links

If you want to find the sources of all the backlinks of a particular domain, simply click on the Backlinks. Here’s how it looks like; As you can see above, we currently have over 2000 dofollow links to our site (according to Ahrefs). Also, you can use filters to get precise backlink data including;

Dofollow/nofollow type One link per domain  Language Traffic range and so on

How much does Ahrefs cost? Ahrefs is currently offering FOUR pricing plans which are listed below. Does Ahrefs offer a free trial? Ahrefs doesn’t offer free trials. But the good thing about Ahrefs backlink analyzer tool is that it also offers a free version that you can use to find backlinks of any site. So if you want to see how their backlink checker tool works, you can try their free tool for free. Further Reading:

Top Ahrefs Alternatives: SEO Tools to Use Semrush vs Ahrefs: Which is the Best SEO Tool?

Moz Link Explorer has a HUGE live backlink index that consists of over 40.7 trillion links from over 718 million domains. Features list of Moz Link Explorer: How to use Moz backlink checker tool? Here’s a simple tutorial on how to use the Moz Link Explorer tool. Once you’re on the Moz Link Research tool, enter a domain to find its backlinks. Let’s take an example domain of Backlinko.com and here’s what the Moz tool shows us; As you can see above, you’ll find a wide range of backlink data including;

Domain authority (which shows the root domain’s ranking potential relative to the domains in Moz index) Linking domains Inbound links (shows you the number of unique pages linking to a target) Newly discovered links and lost backlinks

Also, on their Link Research Overview (which is shown in the left side), you can find various backlink metrics of your analyzed domain including;

Inbound links Linking domains Anchor text of each backlink Top pages (with highest number of links) Discover and lost links Compare link profiles Spam score of the links 

To find the backlink source of your analyzed domain, simply click on the Inbound Links and it will instantly show you the links along with their sources. Have a look; As you can see, each backlink is shown along with their source and you can also discover other link metrics such as;

Anchor text PA (Page Authority which predicts a page’s ranking potential in search engines based on an algorithm of link metrics) DA (Domain Authority) Linking domains Spam score (shows you the percentage of websites with similar features Moz has found to be penalized by Google)

How much does Moz cost? Moz has the following four pricing plans; Does Moz offer a free trial? Yes, Moz offers a 30-day free trial which you can grab from here. Recently Updated:

Moz vs Semrush: My Honest Comparison of Two SEO Tools Moz Alternatives: Tools Worth Trying to Improve Your SEO

Majestic is one of the most popular SEO backlink checkers and link building toolkits that helps you find any website’s top backlinks. It also helps you easily discover link building opportunities no matter what industry you’re in. Majestic also has one of the biggest link history indexes that crawled over 2,557,578,195,115 unique URLs so far. With their huge backlink database, you can identify the complete backlink profile of any website in the world. Features list of Majestic SEO Backlink Checker: How to use Majestic backlink checker tool? Here’s a simple tutorial on how to use the Majestic SEO backlink checker tool. Once you’re on the Majestic Backlink checker tool, enter a domain to discover its backlinks. Have a look; As you can see, Majestic backlink checker tool gives you a ton of useful backlink data including;

Backlink summary of the analyzed domain Topical trust flow (represents the quality of links that point to the analyzed URL) Referring domains Total number of external backlinks pointing to the site Referring IPS New and lost backlinks

Also, you can easily find the historic backlink data of any domain in the world. How much does Majestic cost? Majestic SEO tool offers you the following three pricing packages; Does Majestic offer a free trial? No, Majestic doesn’t offer any free trials but you can try their Backlink checker for free (although you don’t get much backlink data).

Looking for best free backlink checker tools online? Here’s a list of 5 of the amazing backlink checker tools you can use for free in 2023.

Ubersuggest is run by the SEO expert Neil Patel and it offers a free backlink checker tool to analyze any website’s backlinks.  Features list: How to use Ubersuggest backlink checker tool? Here’s a simple tutorial on how to use the Ubersuggest backlink checker tool. Once you’re on the Backlink checker tool of Ubersuggest, enter a domain to find its backlinks. The tool instantly shows you a list of backlink metrics such as;

Domain Authority (also referred to as DA and this metric is taken from Moz, high DA means higher possibility to rank in search engines) Total number of backlinks Referring domains

As you scroll down, you’ll also see all the backlinks for your analyzed domain or website. Here’s how it looks like; As you can see above, you can find a ton of useful backlink data including;

Backlink sources of the analyzed domain Domain authority Page authority Anchor text of the backlinks First seen date of the links

You can also sort the backlinks by using filters like follow and nofollow so you can quickly analyze the backlink profile of any website. You can also export the results in CSV format if you want to analyze and export bulk links at once. How much does Ubersuggest cost? Although Ubersuggest has a free version that you can use by using your Google account.  But if you want to get access to more limits and features, you can try their premium version. You can get access to the Ubersuggest tool for a lifetime with the following three pricing packages. All their premium pricing plans come with a 30-day money-back guarantee, so you can get a full refund of your money if you’re not happy with their premium tool features. Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny in 2023? Read: BEST Ubersuggest Alternatives for 2023

If you’re looking for a free backlink checker to identify the backlink profile of any domain or website, RankWatch is a great tool for you. It also helps you with the backlink trust score so you can identify the quality links of any domain. Features list: How to use RankWatch backlink checker tool? Here’s a simple tutorial on how to use the RankWatch backlink checker tool. Simply enter a domain or URL you want to perform backlink analysis for and the tool will instantly show its backlinks. Here’s how it looks like; As you can see above, the tool will show you all the number of backlinks your analyzed domain has including active and deleted backlinks. You’ll also be able to find all the other key link metrics such as;

Referring domains Anchor text of links Trust score (this metric shows the quality and volume of the links leading to your site) Citation score (this metrics shows how influential the URL might be based on how many sites link to it)

When scroll down, the tool will also show you the backlink sources. Have a look; As you can see above, you can quickly find the sources of each link along with trust score, anchor text, link type (dofollow or nofollow), etc. How much does RankWatch cost? Rank Watch backlink checker is free to use, but if you want more features and limits, you can go with their THREE premium pricing plans which are listed below.

Are you looking for a FREE backlink checker tool? Then, you should definitely try the Rank Signals backlinks checker tool as it is completely free to use. You can get all the key metrics such as Domain Rank, Traffic Rank, internal links, external links, and more. Features list: How to use Rank Signals backlink checker tool? Here’s a simple tutorial on how to use the Rank Signals Link Tracking tool. Once you’re on the tool, enter your preferred domain to check its backlinks and click on the Check Backlinks button to continue. Here’s how it looks like once you analyze a site. As you can see above, you’ll instantly get important backlink metrics of the analyzed domain including;

Title and URL of the referring page Unique domain links Page rank of the analyzed domain Anchor text of the URL Total number of internal and external links

How much does Rank Signals Tool cost? Rank Signals is a 100% free Backlinks Checker tool and the tool doesn’t limit the number of results. There’s no premium version available for the tool as of now! So go use the tool for FREE.

If you want to discover the backlinks and analyze traffic for any website for FREE, SEO Review Tools free backlink checker is just for you. The best part? It’s completely free to use and you can create a free account using your email. Features list: How to use this backlink checker tool? Here’s a simple tutorial on how to use the SEO Review Tools backlink checker. Once on their backlink checker tool, enter the website’s URL that you want to find backlinks for. Click on the Perform Check button to continue. Here’s how it looks like; Then, it will instantly show you all the backlink data of the analyzed website. Have a look; As you can see above, you’ll be able to see all the backlinks along with their sources and you’ll also find other data including;

Anchor text of the like Type of the link (dofollow or nofollow) Landing page of the link Most popular anchor text (which generated maximum number of links to the analyzed domain) Most popular URLs (that acquired the maximum number of links)

How much does it cost? It’s 100% free to use. You can also register a free account using your email to get more backlink data (and avoid entering CAPTCHA while analysing backlinks).

Looking for a free backlink checker tool to find a list of all the backlinks a domain has? Then, you should try the Backlink Watch free backlink tracker tool. You will also get the anchor text, pagerank, total outbound links, etc of your analyzed domain for free. Features list: How to use this backlink checker tool? Here’s a simple tutorial on how to use the Backlink Watch backlink tracker tool. Enter the URL of your website to get complete details about the backlinks pointing to your website. It starts generating a list of all backlink sources (yes, it takes time if you’ve a HUGE backlink profile). Have a look; You can also export all your website’s backlink profile results if you want. How much does it cost? Backlink Watch backlink checker tool is totally free to use. No signup is required, just enter the URL and it will start showing you the total backlinks.

In simple terms, backlinks are any links that are either pointing to your web pages, or going out from websites. SEO is the real key to any website’s success. SEO can make or break a profitable site, it’s that important. If you are starting a blog or started a blog already, you need to optimize your blog posts for the search engines.If you don’t do SEO on your sites, no matter how many posts you write, you won’t receive much traffic from Google. So always make sure to optimize your posts before hitting the Publish button. Google depends on different search engine ranking factors to rank different sites and web pages. There are upwards of 200 different search ranking factors Google considers and one among them is ‘backlinks’. If you give top priority to building high-quality backlinks to your websites, your SEO efforts will be more fruitful. Observe any successful blog in your niche, they all have quality backlinks pointing to their web pages.That is the reason why they are ranking high for almost every keyword relating to their niche. That’s what you exactly need to do if you are aiming for top search results on Google, aim for building quality backlinks over quantity. So make sure to optimize your SEO efforts by focusing on building quality external backlinks and don’t use black hat SEO tactics, and you will be fine.

It doesn’t matter even if you build thousands of backlinks from poor sites, you won’t get better SERP rankings for your keywords without having quality backlinks. Then how to get quality backlinks to your sites in 2023?

1. Guest blogging

If there’s ONLY one way to boost your SEO of your sites, it is getting links from the top blogs. You can use guest posting strategy to get it done.Read top blogs in your niche and find out what their readers are craving for, then write guest posts according to their needs. You will see a dramatic change in your SERP rankings once the top blogs link to your sites. Guest blogging is still one of the finest ways to build backlinks. Most people now are aware of the fact that, guest blogging links to false sites (negative sites) can penalize their sites in the search results. So most of the bloggers are now carefully selecting guest posts to publish on their websites. That’s great news if you are focusing on getting quality backlinks by writing quality guest posts. All you have to do is to find out the best blogs that are still accepting guest posts, research the best topics for them, and pitch better guest posts to get links from them.

2. Blogger outreach

What if you are not interested in guest blogging? There’s one smart way to build quality backlinks without guest blogging. Write detailed blog posts on your websites and link to the relevant posts from other blogs in your niche. In other words, start linking to other blogs from where you want to get backlinks. This doesn’t guarantee you getting backlinks, but if you email them about your stuff and convince them your posts will be useful to their users, they will definitely consider linking to your sites.After all, everyone wants to give their blog readers quality stuff. So focus on writing great content for your blogs first and then start linking to others.

3. Creating infographics

Creating infographics is the latest trend and most people are now linking to quality infographics. So come up with a hot topic or trend, invest some money on creating visually appealing infographics and you are done.Try to promote it to reach more people so that your chances of getting links from others to your infographics will increase rapidly. Although there are hundreds of other ways to build backlinks, the above mentioned ways always work no matter what. Browse more SEO Tutorials:

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Backlinks are still one of the top-ranking factors in Google’s search ranking algorithm.  So it’s essential for all bloggers, SEOs, and website owners to keep an eye on their backlink profile (or their competitors). Unfortunately, building and managing backlinks is a time-consuming task. Here’s where the backlink checker tools come into handy. So what are your thoughts about the best backlink checker tools mentioned on this page? Did we miss any of your favorite backlink checker tools? Let us know in the comments.